September marks Google’s tenth birthday. They celebrated by announcing just what the world needs, another web browser. They call theirs, Chrome. Why would Google go to all the trouble of creating a new web browser, when there is a perfectly good one available? It’s called Firefox, and most people don’t even know that it exists!
Google has some perfectly good answers to that question. Since 1998 the way, web pages present their contents, has changed. Back in the nineties there was no video, and the use of sound was minimal. Web applications were a rarity. Now videos are everywhere, and applications on the web have become so sophisticated that it is possible to use web-based, word processors, spreadsheets, and other office type applications.
All this functionality requires, according to Google, speed, stability, and security. They have addressed this by a fundamental change in browser design. In Chrome each tab in the browser window has its own environment, separate from others. This allows greater stability, because if one tab should fail due to a bug, only that tab crashes, not the whole browser. Security is enhanced, because there is no cross communication between the tabs. To address the issue of speed, Chrome has a new “engine”, they call “V8″, which speeds up the running of web applications. The code, that displays the web page, is also of a completely new design, allowing pages to appear much faster.
Google required this new approach as they are committed to computing in the cloud. That is, allowing people to use applications that do not run on their own PCs, but on Google’s servers, somewhere out there in the Internet. While this can be done with current browsers, it can be a little bit slow. By redesigning the browser, Google have openly declared that they are in direct competition with Microsoft for the future of computing. Cloud computing, sometimes called Software As A Service (SaaS), is effectively positioned to replace Microsoft Office, and make the Windows operating system almost redundant.
But TANSTAAFL (as Simon Jester scrawls on the walls of the lunar colony in “The Moon Is A Harsh Mistress” by Robert A. Heinlein). There ain’t no such thing as a free lunch. The browser may be free to download but Google will want to recover the development costs, somehow. Google has, arguably, the largest database of individuals’ search details. By supplying these individuals with a browser, Google is now able to keep track of every page visited, as well. A much needed bonus, allowing those Google ads to be even more specific, and targeted to the individual, than they are now.
Chrome, at the time of writing, is only available for Windows. It has been released as a beta version, this means that there are bound to be some problems. Some have already been reported, and there are warnings that it may not be as secure as Google thinks.
Interestingly, one of the main developers of Chrome is ex-Aucklander Ben Goodger, who worked extensively on Firefox, concentrating on the extensions facility. Goodger joined Google in 2006, and immediately started work on Chrome. Unfortunately there is no extensions facility in Chrome. Extensions are one of the major features in Firefox, and Google have announced that extensions will be coming to Chrome.
For Chrome to succeed, Google has to battle against inertia. People are unlikely to change from Internet Explorer on a whim. Firefox, and the lesser known Opera browser have found this out. Sometimes, just being better, doesn’t mean that you get the largest market share.
- Search Engine Land – Google Is 10 Years Old? Finding The Real Google Birthday
- Wikipedia – TANSTAAFL
- Wikipedia – The Moon Is A Harsh Mistress
- Wikipedia – Robert A. Heinlein
- Gigaom – Why Did Google Abandon Firefox?
- Ben Goodger
- Google Blog – A fresh take on the browser
- Google Blog – Update to Google Chrome’s terms of service
- Google Blog – Making terms of service clearer
- Google Comic – Announcing Chrome
- Google Chrome – Download
- Wikipedia – Cloud computing
- Wikipedia – Software as a Service
- New Zealand Herald – Beware Google Chrome, warns security specialist
- CNET – Google’s Omnibox could be Pandora’s box
- Internet News – Google: Chrome Browser Will Make Money
- Computerworld – Chrome not so shiny from a privacy perspective
- New Zealand Herald – Is Google’s new Chrome browser any good?
- Stuff – Google Chrome needs more polish
- Internet News – Google Hopes Chrome Will Help, Not Hurt Firefox
- Zemlin’s Blog – If Google’s new browser isn’t even available on Linux, why is this great news for Linux?
